命名権売却苦戦

野球場やサッカー場などの施設に企業名や製品名をつける命名権（ネーミング・ライツ）の売却に対する応募が急減しています。景気後退で大型の契約が減り、2008年の取引金額は前年比1割増にとどまりました。最近でも、西武ドームが売却を断念したり、渋谷区の公衆トイレ命名権に応募がないなど、売却が進まない状況になっています。
***



♪No Reply♪

This happened suddenly
When I waited for entry
No reply
They say they can't apply
But I saw you peep through my lists
Naming rights, naming rights
I know that you saw me
'Cos I looked forward to see your name

I tried to sell it out
They said that it wasn't good
That's a lie
'Cos I know where you've been
I saw you get in to the red
I nearly died, I nearly died
'Cos you cut more and more
Many other costs at present

If I were you I'd realize that I
Want you to get my naming rights
And I'll forgive the lies that I
Heard before when you gave me no reply

I tried to sell it out
They said that it wasn't good
That's a lie
'Cos I know where you've been
I saw you get in to the red
I nearly died, I nearly died
'Cos you cut more and more
Many other costs at present

No reply, no reply


（原曲「No Reply」　作詞・作曲：John Lennon/Paul MacCartney、唄：The Beatles）
***